Medical Dynamics offers our clients strategic counsel as well as program development and delivery across the spectrum of corporate and brand communication. Here are just a few examples of how our expertise drove our clients' businesses forward in a variety of therapeutic areas.
The Medical Dynamics team has a breadth of experience driving awareness and scientific understanding of neurological conditions; including campaigns that target patients, physicians, advocacy groups, and other key stakeholders. Our team’s neurology experience includes multiple sclerosis; amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease; stroke; depression; Parkinson’s and Alzheimer’s diseases. Our current work in support of restless leg syndrome (RLS) and Postherpetic neuralgia (PHN) includes disease state awareness programs and partnerships with notable advocacy groups and key opinion leaders.
From preclinical and clinical development, to U.S. and global approvals, launches and reimbursement, our team at Medical Dynamics has the deep insights needed to support the needs of people living with a variety of cancers around the world, as well as a thorough understanding of the science that drives conversations between key stakeholders, including patients and caregivers, healthcare providers, advocacy organizations and the media. Our oncology experience is rooted in hematological malignancies and solid tumors; including lung, breast and brain, for which we support data milestones; clinical trial awareness; advocacy development; the registration process and beyond. In addition to supporting individual compounds, we have a breadth of experience in the creation of positioning for a pan-oncology franchise for company’s establishing themselves in the therapeutic area.
Our team at Medical Dynamics specializes in communication that focuses on the unique science and medicine of each compound, which was essential for supporting the U.S. approval of a new obesity medication - one of only three approved options in an emerging field with a complex treatment paradigm. By leveraging our extensive experience with U.S. and global approvals and launches, we generated and sustained excitement and drove in-depth understanding among stakeholders of the value proposition for our client’s product leading up to and following the approval.
With more than 35 combined years in the respiratory category, the Medical Dynamics team has supported activities that range from clinical development milestones to market launches to patient and physician education programs. Our respiratory experience includes chronic lung diseases such as asthma and chronic obstructive pulmonary disease (COPD); as well as, allergic rhinitis. We are uniquely capable of disseminating data in these areas to the scientific community and, importantly, also translate research to reach other stakeholders, such as policy makers, patients, and media. We have deep relationships with key opinion leaders as well as professional and advocacy organizations that entrench our expertise that spans across pharmaceutical respiratory products/portfolios. We know that the best way to support patients with respiratory disease is to empower every person taking part in the patient's care. Through this "shared care approach" we engage patients, their loved ones and health care providers to ensure all parties communicate and work together.
Medical Dynamics has a long history in women’s health, ranging from contraceptives, oral (both prescription and OTC) and long acting reversible contraceptives, to infertility and endometriosis. Our team has close relationships with the highest levels of academia and thought leaders known around the world for their work. We have a wealth of experience in both U.S. and global markets. Our team has supported pivotal data announcements, FDA approvals and products launches, commissioned landmark surveys, recruited patient advocates, and provided strategic counsel around high profile regulatory and legal issues.
We have a breadth of expertise working with over-the-counter (OTC) products, including the transition from prescription to OTC. From generating media interest via top influencers and physicians to managing the news flow surrounding regulatory challenges, our team members are experts at ensuring message continuity and increasing share of voice for our clients. Our OTC experience also includes working with prominent bloggers to develop stories and product reviews, onboarding patient advocates to share their stories and developing social media content in the beauty, dermatology and women’s health spaces.